So, I’ve created a Wordle of my blog.

Ain’t it pretty? All those words I love, like “creative” and “writing” and “web”, jump out at me. It’s pretty easy, by skim-reading this Wordle, to guess what I do, isn’t it? And it’s also easy to see where I need to build on topics, in a bid to drive more traffic from certain keywords.

Web content managers can use the same trick to check whether their content is on target in terms of keyword frequency.

PS. Thanks to copywriting compadre Glenn Murray for his great post – SEO Copywriting is Dead! Here’s Proof… – which introduced my to the wonderful world of Wordles.

I went for a run last night through thick fog. It was quite beautiful to watch the oncoming headlights diffuse through filaments of white; but it was also quite eerie when the light disappeared and I was wrapped in a blanket of nothing.

That’s sometimes how my brain feels when I’m tackling a new piece of creative copywriting. Moments of brilliance; then nothing.

Otherwise known as writer’s block, I guess. So what are my top five tactics for overcoming this most pernicious writing ailment?

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As a copywriter and communications strategist, I’m often asked to help a business find its voice. It’s a challenging and rewarding task.

The business owner or marketing manager knows how they want to sound, but don’t know how to make that sound. They might say, “We want to sound like Virgin.” Or, “We want to sound cool, clever, and creative.”

But one person’s cool and clever is another person’s condescending and dumb.

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It’s time I practised what I preach.

I’ve finally moved my site over to WordPress, following a number of years using an excruciating CMS which wasn’t very search-friendly. The decision was a no-brainer:

• WordPress gives my site greater search engine visibility
• It’s cheap
• It’s clean and simple to use.

Of course, it takes a while to get the hang of it. And I was incredibly lucky to have Jack on hand to answer my questions (OK, he basically set the whole thing up for me).

But now that it’s up and running, I’m away. Watch this space for new additions – it’s so easy to use that I’ll want to spend all my time in here updating and refining my site.