It’s time I practised what I preach.

I’ve finally moved my site over to WordPress, following a number of years using an excruciating CMS which wasn’t very search-friendly. The decision was a no-brainer:

• WordPress gives my site greater search engine visibility
• It’s cheap
• It’s clean and simple to use.

Of course, it takes a while to get the hang of it. And I was incredibly lucky to have Jack on hand to answer my questions (OK, he basically set the whole thing up for me).

But now that it’s up and running, I’m away. Watch this space for new additions – it’s so easy to use that I’ll want to spend all my time in here updating and refining my site.

Less is best when you write for the web. But it’s not as easy as it looks. Writing for the web is not simply a matter of cutting and pasting your corporate brochure into the relevant pages of your website. Nor is it the place for your marketing department to wax lyrical in a creative stream of consciousness.

So what does writing for the web involve?

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Editing is a golden rule of good copy. But how much can be achieved by editing your own work? No matter how fine-toothed your comb, you are bound to neglect some messy grammar here or a stray comma there, simply because you are too close to the job.

Where possible, you should get a fresh set of eyes to review your work. Because when it comes to business communication, you can’t afford to make mistakes.

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