University of Melbourne
Squidink delivered web copywriting services for the comprehensive Bachelor of Environments website.
The site needed to reflect the engaging and insightful nature of the course, to get potential students thinking about why they should study at Melbourne.
Visit B.Envs site
Nestle
Who doesn’t love a good recipe? When Squidink was asked to write teaser copy for 700+ recipes for Nestle, we jumped at the chance.
Mixing an astute choice of words with creative play, our copywriter created enticing introductions that would get everyone excited about their next kitchen creation.
Visit recipes.com.au
MAGGI
One of Australia’s best-known brands needed a refreshing new website. Squidink was engaged to write the copy, working with Suede.
In keeping with the vibrant colours and enticing images, the tone and language used on the site was warm and engaging – just the thing to get people thinking about what to have for dinner.
Visit MAGGI website
Truss Me Tomatoes
As the web copywriter for this beautiful site, the first thing we did was to head straight to the greengrocer’s to inhale the rich aroma of fresh, vine-ripened tomatoes.
Inspired, and backed by plenty of research, we crafted very compelling copy about the benefits of buying vine-ripened tomatoes.
Visit Truss Me site
Costa Exchange
Costa Exchange is one of Australia’s leading producers and marketers of fresh fruit and vegetables.
Squidink was engaged as the web copywriter when the site was refreshed in 2009; and has since been engaged to write numerous ads, brochures and other collateral for the company.
Visit Costa Exchange
ACTF
The Australian Children’s Television Foundation recently updated its website, and engaged Squidink to edit the copy.
Squidink also produced a Web Style Guide for the ACTF, for different divisions within the organisation to use when writing new content for the site.
Visit ACTF site
Insights journal
Squidink has collaborated on the University of Melbourne’s Insights journal since it was first published in 2007.
In our sub-editing role, Squidink is responsible for ensuring that the very complex academic messages can be read by as wide an audience as possible.
Visit Insights website
Community Sector Banking
The people at Community Sector Banking are an inspiring bunch that serve a very inspiring sector of the community.
Squidink was honoured to translate their passion and commitment to serving not-for-profit organisations into compelling copy for both the 2010 and 2011 Year Books.
View the CSB Year Book
VCA and Music
The Faculty of the VCA and Music at the University of Melbourne is where the next generation of actors, musicians and artists hone their craft.
Squidink struck a balance between creativity and clarity on this website, remaining true to the Faculty’s artistic heart.
Visit VCAM site
