every word COUNTS

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Squidink is big on ideas. It all starts with a clever plan. A calculated content strategy. Brilliant UX. See, anyone can put some words on a page. But to make those words really sing – to inspire trust, to motivate action and to build loyalty – takes deep thinking and planning.



Squidink is a fan of smaller words. Unless your audience craves big ones, of course. When writing for a team of astrophysicists, the syllable quotient increases exponentially. When writing for a crew of millennials who snack on content between yoga classes, best to keep things simple. It all depends on who you’re talking to.

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Squidink has a massive pile of experience. It’s both humbling and heartwarming to think of all the brands, people and projects that we’ve helped over the years. Here are some of them.